Ñaa Ñanga Colectivo
To generate practical business ideas and suggestions that are desirable, feasible, and viable for Lita's team to increase market value.
problems
The photos of garments seem stock-like, and consumers aren't able to see the texture/material.
The garments don't show any movement.
There isn't intentional styling in hair, props, and enviornment to highlight the garment.
The color blocking of the garments doesn't show the potential
of the garments to be eye-catching.
Men aren't shown in garments, which limits a potential target audience
Solutions
Capturing the garment with a simple but aesthetic background to bring focus to the details of the garment.
Styling garments with color theory and story-telling in mind.
Adding dynamic and engaging content such a movement shots to express the lightweight material.
including male models to increase target market.
creative direction & styling: eli
photography: @d.maddirala
models: david & naya